Instagram Story Ads |
Instagram announced one of its astonishing features in March 2018 that is ‘Instagram Story’. Within a short span of time, this feature becomes immensely popular among the users and ultimately advertising assistance for businesses who are trying to establish their brand on Instagram.
You should be aware of the fact that story ads are key to boosting brand awareness, gaining auto followers on Instagram and sales enhancement. Over Instagram, you can reach your targeted audience in addition to constructing a strong Instagram profile and interacting with followers. So, if you are not yet a part of Instagram story ads, just read out the stuff given in this article that will clear probably all your queries. There are over 400 million stories posted regularly on Instagram and every third most viewed is given by either a brand or business.
Reasons you should start running story ads
Instagram stories are considered to be a necessary component of Instagram marketing strategies. It is up to your creativity on how to make ads attractive and eye-catching. Moreover, it allows businesses to reach their targeted audience along with exhibiting their brand to their existing followers. In most cases, direct messages are received through the way users reply to the stories. In this way, it is beneficial for your business.
Instagram Story Ads Creating Strategies
Story Ads Strategies |
Create your ads brief yet right to the point
Whatever message you post on Instagram stories, must be short, simple and to the point. Make sure not to fill in unnecessary stuff that make it longer in a way that user fed up watching till the end. Sponsored labels must be placed on the top, at the right side. It is mandatory to acknowledge your post as ‘ads’ but not story shared by genuine users. Information needs to be complete, the language should be easy to understand that gives out a definite meaning instead of creating riddles in the reader’s mind.
Your brand logo must be a part of your Instagram story ads
While designing story ads, never forget to add the brand logo in it. Though this seems like a fundamental tip, your ads will no more able to generate brand awareness and attach more followers to the existing chain, in the absence of a brand logo. Not only your followers are going to watch your story ads, but it will also be viewed to the massive population including the demographics you have targeted while setting up your Instagram ad campaign.
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