Trending social media sites such as Instagram and TikTok have undoubtedly grabbed tremendous popularity and are ruling over the social media world via mobile devices. Basically, this is something that most of the social networking websites have failed to deliver.
Talking about social media marketing, then Facebook comes on the top of the marketer's wishlist. But how to decide which of the social platforms are going to be perfect for your marketing campaign?
Don't worry! We have created a bucket list for you to help you get detailed information about the top 6 social media platforms of 2020! Here in this article, we have picked up the most popular social media sites to help you level up the marketing game.
1. Instagram
Being the home of all the popular influencers, bloggers, brands, small businessmen, teens, and everyone among them, Instagram is known to be the world's most popular social networking site with over 500 million daily active users.
Now the question arises who all are on Instagram? Well, as we discussed earlier, Instagram is a favorite social media platform for adults, teens, especially in the United States. But it has now become the Best Marketing Tools For Startups and for people of different age groups all over the world.
2. YouTube
YouTube today stands out to be the second most used social networking site worldwide, just beside its progenitor company, Google! If you want to promote your business brands and products in the form of a video, then this platform is going to be the best for you.
Talking about the video duration, then it really depends on the type of business you owe and who your audiences are! But as we all know, YouTube gives a fair chance to all sorts of videos. Whether it's a long-form or short-form video, if presented in the right manner, then it's surely going to grab the attention of thousands of people.
Mostly this platform is used for watching entertaining or educational videos. So all you can do is, you can teach your audience about the different marketing tactics, or you can even showcase your brand or product to make them aware.
3. Facebook
With almost 2.5 billion monthly active users, Facebook undoubtedly is the world's largest social media platform. Whether you are a teen looking for making new friends, or a professional marketer seeking opportunities to promote your business online, Facebook is going to be the perfect platform for you.
Marketers can make use of this astonishing platform to advertise their brand or product in front of a large number of audiences and thus convert them into customers.
4. Twitter
While the number of monthly active users on Twitter has consistently hovered around 300 million for a while now, 40% of those users are active multiple times a day on the site, suggesting if your audience uses the platform, they are likely to be very engaged!
The popularity of this social media site continues to be high among the tech-savvy users and is particularly active in today's politics, marketing, and business-related to B2B verticals. People even look for various Twitter analytics tools to make their business grow in a much better way.
5. Pinterest
How can we forget about this excellent platform! Well, Pinterest has become the most famous social bookmarking tool for gathering ideas and seeking out creative thoughts when it comes to things like cooking, DIY home designs, interior design, vacation ideas, business, and much more. This social media platform is also often cited as a vital part of the product discovery journey, with an audience predominantly comprising female users.
Conclusion
No matter which social networking sites you are going to use in 2020, you will have to first understand what you actually want. Hopefully, this bucket list is going to help you a lot, as here we have talked about the best social media sites in depth. Now, it's your turn, so choose wisely.
