Twitter has been one of the most trending social media platforms since 21st March 2006. Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams launched this microblogging website for different people to share their views and thoughts over this medium. Twitter is in demand for tweeting posts and getting numerous ideas for various fields, like Bollywood, politics, etc.
But, apart from this, Twitter marketing is also quite beneficial for online businesses and platforms, and it is the reason with more than 330 million monthly and 145 million daily active users. Surfing on this platform seems quite interesting. But when it comes to marketing, the marketers need to work a bit harder, as it involves Twitter engagement rates, clicks, and conversions.
Now, you might be a bit confused about what exactly these engagement rates are?
Engagement is one of the biggest reasons why people post on Twitter, as it creates an interest for the user and increases traffic on your website. Users can interact with you in the following ways:
- Retweeting
- Replying
- Following
- Liking
- Using trending hashtags
- Managing multiple Twitter accounts
- Following your links
- Viewing your cards
- Viewing embedded media
- Expanding your tweet, and more.
So, what are we waiting for? Let's begin with getting to know the top 10 tips for increasing engagement rates for marketing successfully on Twitter.
1. Engage, Engage & Engage:
If you want your users to engage with your posts, try engaging yourself with your competitor's content or tweets/retweets. You can also go for some other actions, like:
- Liking and sharing their content
- Responding to their tweets
- Following them
- Retweeting their tweets, and more.
And so, you will be able to build a great bond between you and the users, and it will benefit your business a lot.
2. Share Links:
One of the best and easiest methods to get clicks on your website is to add links to your website. It will help the users to direct themselves automatically to your page. Links act as an eye-catcher for users to spread brand awareness about your product and services. And, soon, people will start sharing your page links to get more traffic.
3. Tweet At The Best Time:
Before tweeting any post or content, you should know the best time for the same. Examine the time when Twitter has more number of active users on it, and try to post content over that time. It will not only increase the Twitter engagement rates but will leave a positive impact on the users.
4. Hashtags Are A Must:
Use the most trending and eyeball popping hashtags on your tweets to gain more engagement rates. According to a survey, increasing of almost 1065% engagement is the main reason why hashtags are necessary. Try to add at least one hashtag in your content to gain maximum response to your tweets.
5. Go For Automation Tools:
If you are a fresher in the Twitter marketing field, it's better to go for automation tools for handling your business profile. Automation tools help its users to auto-publish the posts, find and extract engaged users, retweeting, auto-likes/comments, and more. Overall, it's a time-saving effort.
6. Respond On Time:
To build a strong relationship between you and your users, you must respond to your followers and users on time. Clear every query they have in the best possible way to leave a significant impression on them about your business. Also, avoid disappointing your audiences as it may lower your brand's reputation in their eyes.
7. Post High-Quality Content:
The content you post should be of high-definition quality, unique, and attractive enough to catch the user's eyesight. Images are a creative way to gain engagement rates, but videos give real-time users to the tweeters. So, post images/videos with proper specifications to avoid any error.
